Avon is one of those brands that has been around for ages, yet it can slip under the radar if you haven’t been keeping tabs on the latest in skincare. It’s earned quite a reputation over the years for offering classic, reliable beauty products, and that legacy alone was enough to pique my curiosity about its Anew Platinum Lift & Tighten Night Cream. The name itself sounds like it means business, promising to “lift and tighten” skin, while also boosting elasticity in a matter of days. After hearing those claims, I couldn’t help but be intrigued.
I spent a full week using and testing it nightly, all in an effort to see if it was truly worth the investment. For anyone wondering, this is not a paid or sponsored review, and all opinions here are my own. As with any skincare product, individual results can vary, so what worked (or didn’t work) for me may not be the same for everyone else.
What Is Anew Platinum Lift & Tighten Night Cream?
This product falls into the night cream category, which generally refers to moisturizers specifically designed for use in the evening. While you’re sleeping, your skin’s natural repair and renewal processes kick into high gear, making nighttime formulas typically richer and more focused on targeted benefits, like hydration, firmness, and elasticity.
Anew Platinum Lift & Tighten Night Cream is described as ideal for those aged 50 and older. According to Avon, it uses a combination of Paxillium Technology and Protinol™ to deliver a dual collagen boost, with the goal of supporting diminished elasticity and firmness in the skin. It’s also claimed to reactivate elastin levels by over 50% within a couple of days, and to help the skin feel noticeably firmer within a week of consistent use. The brand states that it’s meant to help strengthen the appearance of sagging skin, while replenishing moisture and elasticity overnight.
Did It Work?
In the name of science, I pressed pause on my usual nightly go-to and switched exclusively to Anew Platinum Lift & Tighten Night Cream for a full seven days. (I’ll admit I felt pretty proud of myself for such a “strict” test.) During those first couple of nights, I enjoyed how smoothly it spread across my skin, there was enough slip to make it easy to work in. It felt comfortably moisturizing, and I did notice my face seeming a touch more hydrated when I woke up. By around the third or fourth evening, however, I hadn’t observed any dramatic lifting or pronounced firmness. My skin felt soft, sure, but it didn’t strike me as significantly taut or renewed.
By the end of the week, my skin was balanced and reasonably supple, but the ride wasn’t as transformative as I’d hoped. While the cream did a respectable job of moisturizing, I didn’t feel the firming effects were strong enough to swap out my tried-and-true night cream indefinitely. It’s a product that may suit some people, but for my personal needs, I wouldn’t be making a permanent switch. That said, I do think it’s worth a closer look if you’re hunting for something gentle and hydrating, just don’t expect to have a brand-new face by the week’s end.
Anew Platinum Lift & Tighten Night Cream’s Main Ingredients Explained
One of the standout features in this cream is the use of Protinol™ and Paxillium Technology, both are aimed at boosting collagen and elastin levels for a firmer, more lifted look. You’ll also find Glycolic Acid, a gentle alpha hydroxy acid (AHA) that helps smooth the surface of the skin by sloughing off dead cells, supporting that “renewed” feeling some people experience.
Niacinamide is on the list here, which can help with evening out skin tone and strengthening the skin’s barrier. There’s also Glycerin, a humectant that attracts moisture, as well as Shea Butter (Butyrospermum Parkii Butter), which adds a nourishing touch and helps combat dryness. However, you might spot Myristyl Myristate among the ingredients, known to be comedogenic (meaning it has the potential to clog pores for some individuals). If you have acne-prone skin, it’s something to keep on your radar.
As for whether it’s vegan or vegetarian, the brand doesn’t explicitly state if the product meets these standards, so it may not be certified for those lifestyles. Other notable points include the presence of fragrance (Parfum), which might be a cause for concern if you’re easily irritated by scented products. All in all, the ingredient lineup leans toward hydrating and barrier support, but be mindful of the richer emollients if you’re prone to breakouts.
What I Liked/Didn’t Like
A straightforward look at the highlights and potential drawbacks:
What Works Well:
- Provides a gentle layer of overnight moisture
- Spreads easily, so application feels fuss-free
- Feels comfortable on the skin, even after daily use
What to Consider:
- Firmer results may take more than a week for noticeable impact
- Contains fragrance (Parfum), so may not suit fragrance-sensitive skin types
- Price point might feel high for those on a tight skincare budget
My Final Thoughts
A good night cream can be the difference between waking up with fresh, supple skin and stumbling toward your morning routine with that “meh” feeling. After putting Anew Platinum Lift & Tighten Night Cream through a solid, week-long test, and having tried many similar formulas before, I’d say my experience was middling. It hydrates nicely, and there’s a nod toward firming, but I wasn’t blown away by the kind of dramatic results the name might lead you to expect. It lands at a 6.5/10 for me, largely because it doesn’t quite steal the show in terms of visible lift.
Who’s it for? Anyone over 50 looking for a gentle overnight moisturizer that feels good on the skin and offers a decent (albeit subtle) boost in elasticity. If you’re on a tighter skincare budget, or if you’re looking for major tightening magic in a short period, you might want to manage your expectations, this cream is more of a slow-burn than an instant transformation. Would I recommend it to a friend? Possibly, if they specifically wanted a reasonable nightly moisturizer with a side of subtle firming.
In terms of alternatives, I’ve tried quite a few that offer comparable hydration, sometimes with more obvious results. Deascal’s Nocturnal Revive Cream is one option that feels like a covers-all-bases night cream. It’s friendly to all skin types, and the price point is surprisingly fair for the level of quality you get. For those seeking a more intensive science-led approach, I’ve found Medik8’s Advanced Night Restore an impressive pick, especially if you want to see targeted improvements in texture. Another favorite is LANEIGE’s Bouncy & Firm Sleeping Mask, which adds a fun twist to the nightly routine while delivering plenty of replenishing moisture in a lightweight formula.
Before diving in with Anew Platinum Lift & Tighten, it’s worth keeping a few basics in mind. Always do a patch test first, you never know what might trigger unexpected irritation. Also, like most skincare products, this cream won’t deliver permanent results without ongoing use, so don’t bank on a lifelong lift after one jar. If that wasn’t obvious enough, consistency is your friend. Whether you’re testing this cream or any of the alternatives mentioned, give your skin time to adjust and assess the results over a decent span to see if they truly meet your personal needs.